Sanjay Dutta and his brother Sandeep Dutta co-founded the first Looks Salon in 1989 in Karol Bagh, New Delhi, and were joined later by their other two brothers Vikram and Varun Dutta. By 2012, the company had grown from a single salon to 28 salons in Delhi & NCR and also opened a few branches in Jammu, Chandigarh and Ludhiana. The company is now 33 branches across northern India and is making headway for being a chain of 40 salons by the end of the financial year.